The end of summer brings new changes and updates to Smoky Mountain real estate trends. Here’s everything you need to know about the latest data as of August 2026 and what it means for the market now.
August 2026 Sales Stats
August 2026 ended with 83 properties sold and 381 pending sales across the Smoky Mountain real estate market. Active inventory continues its slight decline, like the previous two months, to 1,036 listings.
Some additional metrics and key data points:
- Sold-to-list ratio: 96.41%
- Average sold price: $827,720
- Average list price: $860,048
- Average price/sqft: $351.44
- Average list price/sqft: $365.17
- Absorption rate: 10.4 months
Supply & Demand Trends
Inventory decreased slightly, with demand holding strong for the end of summer. The average sold price saw a slight increase over last month’s average.
Average list and sold prices increased from earlier in the summer, but strong inventory and competitive pricing make room for buyers’ negotiating power and sellers’ returns.
Average Sold Price by Bed Count & City
Average sold prices for large cabins in Gatlinburg are back under 2 million dollars compared to last month; however, in August, 6+ bedroom cabins in Sevierville reached over 2 million dollars.
Sevierville:
- 1 Bed: $446,696
- 2 Bed: $514,688
- 3 Bed: $663,198
- 4 Bed: $909,500
- 5 Bed: $1,271,846
- 6+ Bed: $2,004,993
Pigeon Forge:
- 1 Bed: $404,188
- 2 Bed: $475,958
- 3 Bed: $742,714
- 4 Bed: $951,714
- 5 Bed: N/A
- 6+ Bed: $1,345,875
Gatlinburg:
- 1 Bed: $406,861
- 2 Bed: $579,787
- 3 Bed: $756,998
- 4 Bed: $1,017,423
- 5 Bed: $1,127,223
- 6+ Bed: $1,935,583
STR Market Performance
The short-term rental data for August 2026 mirrors the late summer dips in travel and vacation rental stays before the popular fall season, with a sharp decrease from 76% occupancy in July.
- Average occupancy rate: 57.92%
- Average daily rate: $343.33
- Booking lead time: 25.5 days
- Average monthly revenue: $5,935.94
- Average purchase price: $827,720
- Average sold price/sqft: $351.44
- Average days on market: 109
- Absorption rate: 10.4 months
With August being one of the slower tourism months in the Smoky Mountains, cash flow and ROI dipped, a common fluctuation between peak summer and peak fall foliage.
Cabin Performance by Size
With occupancy rates and ADRs decreasing for all cabin sizes, gross income also reveals smaller returns for August 2026:
- 1 Bed: $2,618.70
- 2 Bed: $2,975.63
- 3 Bed: $3,737.48
- 4 Bed: $5,380.80
- 5 Bed: $7,002.45
- 6+ Bed: $14,333.55
What This Means for Buyers & Sellers
For Buyers: With high active inventory and sold-to-list ratio, the Smoky Mountain real estate market reveals continued demand for short-term rentals. Buyers have plenty of options with room to negotiate.
For Sellers: Rising list and purchase prices indicate stronger returns for sellers; properties with desirable amenities, location, size, and competitive pricing remain critical.
Invest in Smoky Mountain Real Estate
Looking for your first STR or another property to add to your Smoky Mountain real estate portfolio? Take a look at the available cabins for sale in Sevierville, Pigeon Forge, and Gatlinburg! In addition to cabin rentals, other property listings include raw land, new construction homes, condos, and commercial properties.
